Theorist No. 3 - RICHARD DYER

Richard Dyer believes that pop stars are not 'real people', infact they are artifical images who have been constructed in a way to appeal to an audience,this can be through their image, personality and the way they are marketed.
For instance, everyone is aware of the well-known competition series The X Factor, this show is a perfect example of star construction whereby the contestants are moulded and changed into this image, so not only do they sing, they look and play the part of the perfect Pop Star.

                                          1. BEN HAENOW

  

This is a clip of the winner of X Factor 2014 - Ben Haenow. When he auditioned for the show he came with his own unique style, he had scruffy hair, piercings, a chain and wore the simple hoodie and jeans. However as he progressed in the show his image could not stay as it was, ah yes his construction began, the piercings and jewellery disappeared, he got a slick haircut and by the end of the show ended up looking like your typical male pop-star.

2. ONE DIRECTION

This is a clip of the individual auditions of the well-known boy band 'One Direction', by looking at this you can see how each individual has their own style, they have come onto this show as their own person. However, this changes as the show progresses, the fives boys are placed into a band and gradually you begin to see them coordinating their clothing, 'fixing' their hairstyles and basically start to form into the perfect pop band.