Hype Williams.

Hype Williams is anAuteur who is of African-American descent and is from Queens New York, he has been active since 1991. He has produced films in the past however has not been quite successful in them, the only successful film produced was Belly. He usually works with Hip hop artists such as B.I.G and Busta Rhymes, however has worked with artists from other genres such as Coldplay.
His signature style includes the fish eye lens which he uses frequently; this distorts the image of the scene. He also uses wide angle lenses alot and zooms the camera so enlarging whatever's in the scene, he further tends to have the artist singing directly to the camera with a black backdrop. As time went by Hype's style developed introducing a style called shutter-effect where the screen rapidly switches between shots for example seen in Kanye Wests 'All of the lights'.