Nicki Minajs hit 'Superbass' was released in April 2011 by Cash Records and reached the top forty music chart. The song is an upbeat, catchy summer tune which got everyone singing, the song contains singing and of course Nicki Minajs rapping skills in which she aims this song at main different audiences. The song is aimed at people who like R&B, Pop and Rap creating a wide spread audience who will buy, listen and download the song making money for the artist herself, her label and the music industry.
The songs target audience is young female adults and teenage girls. Nicki Minaj says she writes, sings and raps these songs for young girls and independent women out there as no one else in the music busness is relating to issues of this age category and gender at the moment. Nicki Minaj shows and wants women/girls out there to love and respect themselves, she also states that women can be apart of the music business and even the rap world as women are discriminated within Rap. Nicki Minaj has shown women they can accomplish this career in life without being discriminated about i.e. women within the rap side of the music industry are normal quoted as hoe.
This song is clearly aimed at young femlae adults and teens as the colouring of the music video is pink, pink, pink. This colour is used and many other bright colours because they are represented as irly, pretty colours and Nicki Minajs favourite colour is pink and she thinks herself as a barbie type figure and calls her fans 'Barbs'. This appeals to younger girls as they picture Nicki Minaj as a girly barbie like figure to look up to, striving to be like her.
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