R&B Genre Conventions - Shopping List

Justin Timberlake's 'What you got' is an R&B song, therefore when we create our music video we have to ensure that we follow most the conventions of the R&B genre, this is so the video appeals to the stereotypical audience of R&B. Below is a list that I have created containing some the typical conventions that you would have in the R&B genre. Me and my team-mate Esther will aim to use as many of these conventions as possible when filming our video. 

• Objectification of women, seen as a sexual object 
• Dominant male, usually singing about women
• Location is typically; club, bedroom, pent-house/mansion, city/street
• Costume; MALE - Men are usually seen as topless, jeans, jewellery and tattoos are also used in fashion. FEMALE - women usually wear minimal clothing, heels and jewellery also used in fashion. 
• Close-up shots, wide-angle shots, long-shots, camera movement
• Usually an element of performance such as lip-synching and choreography. R&B videos also tend to have a narrative - therefore the main artist would usually have an artist featuring.