Photoshoot 1: ADVERT

For our Artist's debut advert we took a photoshoot of Clinton aka Jeremiah in Waterloo Graffiti Tunnel. We decided to shoot in this location as it conforms well with the hip-hop genre and follows the conventions, and just by looking at the graffiti background you can instantly tell that this new artist is hip-hop.

Below is the image we have chosen to use for our advert:

The reason we chose this image was because we felt it was the strongest out of all the images. The pose that he is taking makes him come across as though he has 'dominance' and 'power', which is what all hip-hop artists come across as having, this appeals to the audience as it follows the conventions of a hip-hop artist. Further, he is looking directly into the camera which allows the audience the familiarise with him as he is a new artist.