CHANGE OF SONG!

Initially me and my team-mate Esther were meant to make a music video to Justin Timberlake's 'What you got', however we struggled to come up with a good narrative/concept for the song, we have therefore decided to change the song we want to do to Drake's 'Make me proud' ft. Nicki Minaj.

We have chosen this song as we feel the beats are a lot more catchy and the song itself has a bit more of a narrative to it, and as a result we'll be able to create a video of higher standard. Even though we understand we are pushed for time we are prepared to work extra hard to ensure our final video is of top quality. We have already come up with a number  of ideas for narrative, fila-footage, camera angles and editting and are ready to begin filming next week.

DRAKE ft. NICKI MINAJ - MAKE ME PROUD

MUSIC VIDEO PITCH

As filming for our music video gets closer we created a pitch to consolidate the main ideas that we have and all that needs to be done in order to produce the video. I am going to upload another post of me and my team-mate Esther presenting our pitch.

Weekly Production Diary 6

This week I started research on my chose Artists - Justin Timberlake - this allows me to contextualise ideas I have for my music video. I have further begun researching on album cover ideas, so yeah, planning and production is ago!

More Inspiration - Nathan Sykes - Kiss Me Quick

Watching the music video of this song definitely gave me some ideas for the music video me and my team-mate are going to create later on. I find the concept of the video quite cool as it is set in a studio with a white backdrop, it has such a 'classy' feel to it, and even though the visuals don't match the lyrics of the song Simon Frith's theory of performance has been applied as the artist is 'performing' to the camera and there is also slight choreography within the video. When it comes to filming my music video i aim to do part of it in a studio with a white-backdrop and most probably have the artist wearing black and white. 

R&B Genre Conventions - Shopping List

Justin Timberlake's 'What you got' is an R&B song, therefore when we create our music video we have to ensure that we follow most the conventions of the R&B genre, this is so the video appeals to the stereotypical audience of R&B. Below is a list that I have created containing some the typical conventions that you would have in the R&B genre. Me and my team-mate Esther will aim to use as many of these conventions as possible when filming our video. 

• Objectification of women, seen as a sexual object 
• Dominant male, usually singing about women
• Location is typically; club, bedroom, pent-house/mansion, city/street
• Costume; MALE - Men are usually seen as topless, jeans, jewellery and tattoos are also used in fashion. FEMALE - women usually wear minimal clothing, heels and jewellery also used in fashion. 
• Close-up shots, wide-angle shots, long-shots, camera movement
• Usually an element of performance such as lip-synching and choreography. R&B videos also tend to have a narrative - therefore the main artist would usually have an artist featuring. 

Target Audience

The target audience for our chosen song by Justin Timberlake will be 15-24 year olds who enjoy the RnB Genre. Our music video will primarily attract a majority of females that males as there will be a male lead in the music video. The youth will be attracted to the concept and narrative of the video as it has quite a playful and fun vibe to it that many can relate to.

Questionnaire Results

After getting everyone to complete my questionnaire I used 'Infogr.am' to produce my results.

 

questionnaire results
Create pie charts