With what our digipack and advert looks like so far, we have decided to collect some audience feedback, we printed them out in A3 and asked our peers to comment what they think of our work so far. As our peers are between the ages 16-19, their feedback was very beneficial as that is basically our target market.
All those yellow sticky-notes you see below is all the helpful feedback we gained!
You may not be able to see it very well but most the feeback was gained was based on the colour scheme of both digipack and advert. Most people liked they fonts and concept of our work, however felt that the their were too many colours, and these colours didn't really work to make it look appealing (pinks, purples etc.) They also really liked the images used for both advert and digipack as they felt that they were strong, and the model used followed hip-hop conventions extremely well.
Based off our feedback we have decided that we are going to change the colours to make it fit in better with our hip-hop genre. We have decided that we are going to scrap the pinks and purples and are going to go for more darker, masculine colours such as blue, black as these colours are usually associated more with the hip-hop genre and further support our male star.
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