KAPLAN - Female Gaze Video.

The idea of the female gaze is basically Kaplan's response you could say to Mulvey's male gaze, so instead of looking at a female from a heterosexual males view, the table turn and it has now become the looking at a male from a heterosexual females view, simple. :)

JASON DERULO

Jason Derulo is a R&B and Pop singer who is highly popular amongst teenagers (particularly females) and dance fans. In majority of Jason's videos he is shown to have his top off, which appeals to the female audience, this is a classic theme in male pop artists songs and shows off the iconography of the star in the video. In his music video 'Want to want me', Jason is portrayed to be a sexual object as he is topless throughout most the video whilst being intimate with the female, this attracts a large female audience to his video as the female gaze is applied. He is further shown to be the dominant male as he looks down on the lady,portraying him as having more power than her. This shows that he is the most important person in the scene, creating a star image.