Timeline Time

MADONNA 

-She sings into the camera , so viewer feels as though it is directed at them
-A lot of up-close shots of her face and body throughout videos
-She usually dances in her videos, (choreographed dance in 'Everybody') very up-beat
-There's usually a relationship between her lyrics & visuals

TAKE THAT 

-Videos usually portray the band to be quite childish and humorous, this makes females 'fall in love' with them as they feel like they can connect with the band
- Quite chilled out, they don't 'act' for the camera
- Portrayed as a loving and caring band
- Up-close shots of them singing to the camera

COLDPLAY

- Camera usually focuses on the lead singer 'Chris Martin' 

- There's no relationship between the lyrics & visuals

- Shows the band performing on stage

KATY PERRY

- Male gaze, Goodwin's theory of Voyeurism applied throughout most her music videos

- Her videos are quite humorous, different than the typical pop video

- There is usually a narrative to her videos, and a relationship between lyrics & visuals

- Sings to the camera, a lot of close-ups

- Videos usually contain bright and/up-beat colours, exaggerating the fact that she is a pop artist

- Choreographed dances run throughout